Saturday 13 November 2010

NME - Contents Page

The contents page for NME magazine, does not seem to follow the house style. E.g. the font is different to the one used on the front cover. However, the same font is used for a caption underneath the masthead 'New Musical Express'. The colour of the font is no longer white either, it is black.

The title is not 'contents' as people might obviously expect a contents page to be labeled, NME have instead decided to use 'Inside This Week', which I think is more appealing to the reader. It's not boring and it creates the image that they are revealing something big that the reader will care about. It's another advertising method which I would like to use in my final coursework piece. The date is also underneath it.

In the bottom left hand corner the name of the photographer is printed.

The main coverline from the front cover isn't the main focus of the contents page, but it is the first picture on the left hand column. The second coverline from the front cover is the main focus of the contents. The 'Suede' comeback article is central to the contents, and uses the biggest picture. I think this is done as a further selling point, as the reader may have missed the coverline on the front cover, but they can see it more clearly in the contents.

The page numbers artistically eat into the images, so they stand out.

The 'plus' column gives extra information about what else is in the magazine. These pages aren't main selling pages, but are what the more loyal readers will be most interested in. It is a small column as they don't 'sell' the magazine.

An advert is used in the bottom right hand corner, which shows a Christmas deal for an NME subscription. It's a seasonal offer, which shows that adverts should be relevant to upcoming events.

No comments:

Post a Comment